20OCHENTA

The only comprehensive database with multi-channel contact.

Can be reached via email, SMS, mailing andtelemarketing to more than 22 million homes inSpain. A current segmentation based on gender,age group, socioeconomic status, etc. havejoined the surface of the housing, construction year, the number of neighbors ...

Enriching customer data

Know your target to the last detail.

Using segmentation variables of their own databases PDM can enrich the information about their customers, increasing their knowledge of them. This allows the experts in segmentation, customer loyalty and cross selling to operate with highly qualified information of great value in order to clarify our marketing activities more responsive to customers for each of them.

Databases and social networks for your procurement efforts

We identify to the more receptive customers to your campaigns

Our strategic relationships with the most relevant databases managers, provide useful specific profiles to identify specific individuals who will respond better to your procurement efforts. Through all the available channels (postal or electronic mail, telemarketing, SMS and any action on the internet) for both the BTC as BTB environment. This complements our own database, offering a variety of targets and channel complementarity.

Supression Files

We treat the most of your database.

We have an unique development of its kind in Spain, by which we eliminate from the databasesof customer records that will not respond, such as deaths, returns cards, low or Robinson, sifting through outdated customer files.

Prospect Pool. The most complete solution

A dramatic increase in effectiveness in attracting customers.

With this tool, designed, built and maintained according to each specific need, you create the profile of the target, sources in that finding, and perform marketing activities planned, developed, tested and marked in our tool. Being able to select or deselect records for specific campaigns and estimating responses based on frequency or recency of prior actions, increasing the effectiveness dramatically.

Integrated Management Database Marketing

Utmost professionalism in managing profitable customers.

We develop the Marketing Database to fit the needs of each client. Incorporating all the criteria and variables needed for successful exploitation of critical data. Getting the best return on each customer, designing the structure, enriched withour own data, implementing and reporting tools. In short, putting at your service all the human and technological resources to fully optimize your marketing investment. All of this, with the guarantee of maximum security, and resilience in emergency, offered jointly with our technology partner Telvent.

And with all the legal guarantees in data processing

In PDM we comprehensively fulfill the security protocols and ensure compliance with current legislation on data protection. In addition, we advise on ways to continue to enjoy all the guarantees, by providing our technology infrastructure, which enables the processing of personal data specifically protected.

Check out the legal guarantees of PDM

Management Service of Promotional databases

Intelligence in the exploitation of your leads.

At PDM we have identified and responded to the increasing business demand for managing various on-line promotions. We work to make your promotion a success, creating your landing page, making forms for gathering information, advising on data privacy, cleansing, standardizing and deduplicate them, and analyzing the results to optimize the subsequent actions. . Finally, all these records are stored in a database for future promotional exploitation.