Services and Solutions Integral Solutions for Direct Marketing
Database Analysis
Using statistical techniques, such as Chaid, Scoring and regression analysis etc, we can prepare models for cancellation provisions, cross-selling, customer lifetime value or segmentation based on future profitability criteria.
Response Analysis
Depending on the responses to a direct marketing activity or a media plan, the criteria that have conditioned the response are established and, in this way, the selection of the best prospects for the following campaign is planned.
Point-of-sale expansion
A model is prepared based on invoicing and profitability of existing establishments, which enable the prediction of the feasibility of new openings.
Geomarketing Dossier
By employing Geomarketing tools, the variables influencing the profitability of a commercial establishment are quantified, detailing the area of influence that is providing business and comparing it with other similar ones in order to identify the reasons for success and the possibility of improvement at each point-of-sale.
Database Enrichment
Starting out from the "Reference Bank", which is our own file based on public information sources, geodemographic and socioeconomic data can be incorporated into the customers' database, thus facilitating decision-making.
Legal Corner
We follow a complete security protocol to protect the confidentiality of our customer files.
Contact | PDM Analysis Solutions
PDM Digital Marketing, S.L. . - Travesía Costa Brava, 6 - 28034 MadridPhone 91 382 20 04 | Email: analysis@pdm.es