Carnet Madridista

Challenge I: Mailing Solutions

The Carnet Madrilista is the REAL MADRID loyalty programme, which has over 450,000 holders between club members and fans, who enjoy the exclusive advantages provided by the membership card. PDM manages the handling and sending of the communications created to relate and communicate with the Madridistas, such as:

• Welcome pack
• "Hala Madrid" magazine
• MGM actions
• Madridistas Fanclub mail (fans living outside Spain)
• Birthday greetings
• Promotional actions
• Membership card renewal
• Special mailings redirected from the information service.

The programme includes the issuing of 27 different monthly communications, each with a different frequency (daily, weekly and three-monthly) and with segmentations in accordance with age and location etc. PDM has designed a specific quality plan for these communications that optimises productive times and guarantees correct handling of the components included in each one.

Securitas Direct

Challenge II: Mailing Solutions

SECURITAS DIRECT is the world-leading company in security. Several years ago it developed one of the most ambitious programmes for acquisition via direct marketing and which provides the best results. PDM analyses the customers' SECURITAS database in order to select the best lists of companies as well as private individuals in the acquisition campaigns via the various direct channels (mailing and telemarketing). More than six million mailings were sent throughout 2007 in several stages in which PDM executed the entire process in order to have everything under one roof:

• Database segmentation and list selection
• Graphic supply of the materials making up the campaign
• Personalisation, handling and posting.
• Returns management
• Analysis of campaign response and Roll-Out

All providing maximum optimisation in terms of cost and production times, together with high quality.

Vallermoso

Challenge II: CRM Solutions

Vallehermoso belongs to the Grupo SacyrVallehermoso and is currently the largest real estate promoter in Spain in terms of asset valuation and turnover. The Vallehermoso Commercial Care Service manages the contact centre operation, producing appropriate response to all those interested in Vallehermoso housing, which are received through two channels:

• Website
• Telephone number 902

They provide information about promotions under construction and future ones, with the following main objectives:

• Redirect those interested in dwellings to the commercialisation points, thus generating visits.
• Creating a file of parties interested in future promotions for subsequent contact when the promotion passes into the commercialisation phase.

PDM has been managing the queries that are made via the Vallehermoso Website since 2001. Telephone attention was added into the service in 2005.

Sage SP

Challenge: Mobile Solutions

Sage SP, the leader in management software, services and training to SMEs gave PDM Mobile Solutions the job of introducing the mobile channel and thus reinforce its informative event on the New Accounting Plan, held at the Palacio de Congresos in front of more than 1,000 customers and partners.

The challenge proposed to us by our customer comprised the development of content and installation of a Bluetooth download area in only three days.

The provided solution is as follows:

• Create a Java application with content provided by the customer.
• Create an animated GIF image in order to replace the application on those terminals that were not compatible.
• Install Bluetooth antennas in a location suitable to the site and the desired range.
• System testing and content transmission during the event.
• Issuing of connection and download reports.

The assessment of the action report was very positive as from our own experience; we can say that the campaign was highly successful, with a 50% response rate