Services and Solutions Integral Solutions for Direct Marketing
Database Analysis
Who are they really?
A customer is not defined only by a name and an address. We create Low Forecast models, Cross Selling, Customer Value and Segmentation, based on future profitability criteria. To achieve this we use statistical techniques such as CHAID, Scoring, Regression Analysis, etc.
Response Analysis and Cross Selling. Definition of types and clusters.
How do they respond to stimuli?
Adapt the most our offering to final customer always end in sales success. To find out what they want from us, we set the criteria that have conditioned the response to the location of a point of sale, or to the incentives offered by a campaign, knowing the potential of each bid.
Geomarketing Dossier
How are the customers in the environment of my outlets?
We can quantify the variables that influence the profitability of a business establishment, detailing the area of influence that is making business, and compare with other similar, identifying the reasons for success, and opportunities for improvement for each point of sale. To achieve this, we rely Geomarketing tools.
- Business Maping: representation of the information associated with a mapping
- Distance calculation in order to optimize my performance area
Point of Sale Expansion
Will they come to a new point of sale?
In this analysis, PDM develops a model based on turnover and profitability of its existing facilities, indicating the feasibility of new openings.
- Study areas of influence: they allow you to delimit areas, knowing their characteristics, to limit your commercial activities.
- Studies of market gaps: identifying and evaluating the potential of different areas where you currently have no retail outlets.
GEO-Analytical joint projects
How much more we know about them and their buying behavior?
Bridging the know-how and analytical consulting geomarketing, in PDM we tackle projects where the geographical dimension is an additional variable of statistical model, providing the distance to the nearest point of sale, or the number of establishments competing in the scope, bringing added value to the solution proposed by the client.
And with all the legal guarantees in data processing
In PDM we comprehensively fulfill the security protocols and ensure compliance with current legislation on data protection. In addition, we advise on ways to continue to enjoy all the guarantees, by providing our technology infrastructure, which enables the processing of personal data specifically protected.
